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It moves advertising from something which can help a credit score online Tennessee common good enterprise achieve its mission, to something which is part of the mission. The difficult part credit score online Tennessee is defining and deciding what is really credit score online Tennessee a meaningful message, and credit score online Tennessee by whose standard. And, having done that, connecting that message to the brand, since the advertising must still deliver some sort of return on the advertisers investment. It can be done, and a few credit score online Tennessee enlightened advertisers are already doing it. For example:

A progressive long distance company uses its advertising as credit score online Tennessee a bully pulpit for influencing key legislation. free credit bureau report A clothing company uses its ads as a forum for disenfranchised youth to tell adults how theyd like to change the world.

A healthcare system sponsors radio ads which quietly suggest personal actions we can all take to credit score online Tennessee reduce violence, isolation and credit score online Tennessee anger in our community. A condom company depicts men and women as erotic partners, going against the macho-male-as-conqueror norm. A state health agency runs ads in inner city media, making heroes of everyday peacemakers. online credit reports

A toy store offers to buy back credit score online Tennessee toy weapons from children.

Higher Ground Advertising represents virgin territory which offers a potential social and marketing home run to any organization with the courage to try it.

It combines the best of the other dimensions and takes the advertiser to a new level. Reaching for the Higher Ground To advertise on higher ground is really quite simple. You have to believe that if advertising can make people buy credit score online Tennessee junk they dont need, it can also make them buy ideas we all need. You have to believe that advertising has as much potential for good or credit score online Tennessee bad as any other credit score online Tennessee activity your organization undertakes. credit report with And, therefore, that you have a responsibility to wield it for the good. You have to believe that there is an inherently good idea at the core credit score online Tennessee of your enterprise which is somehow parallel to an inherently good idea at the core of our communities and world. You have to believe that connecting the two will ultimately be good for you organization.